New Star Wars. The Marvel Cinematic Universe. Geek fashion shows. Retailers like ThinkGeek.
It’s been said before and I’ll say it again: it’s never been a better time to be a geek.
There is one area that hasn’t been as quick to catch up with the geek chic lifestyle: fitness. It’s an industry we still think of as being dominated by jocks, where it’s difficult to find leggings larger than a dress size 8, where resistance machines look like torture devices, and where “marathon” means running 26 miles not watching every episode of Daredevil the day it’s available on Netflix.
Things are changing though.