Have you ever had one of those moments where it seems as though the universe is talking to you? You know, maybe you have an idea or a conversation and the next time you pick up your phone, turn on the tv, open a magazine, or walk outside, you see something that reminds you of that idea or conversation. You just cannot get away from it.
Well, as I mention in the About section of this site, I started thinking about the idea for Fandom Fitness when I was in my first semester of my Fitness, Nutrition, & Health certificate program (Spring 2014). Now that the site is in its fledgling stage (the Maz Kanata egg muffin recipe marks the 20th post on the site!), I’m seeing other outlets like blogs, YouTube channels, Instagram accounts, and retailers also focus on pairing fitness with nerdy/geeky passions. One brand in particular that is using fandoms to make fitness accessible and fun is Her Universe.
Her Universe is one of my favorite brands for geek fashion, which I’m sure is obvious if you’ve read any of the posts about activewear, but it’s also one of my favorite brands for the positivity that it brings to the greater geek and nerd community. Not only is it one of (if not THE) first brands to make fashion specifically for female fans of Star Wars, Battlestar Galactica, Star Trek, The Walking Dead, Doctor Who, and Marvel, but it celebrates being a member of a fandom as well…. whatever that may be. Her Universe specifically celebrates female fandomonium with its “Fangirl of the Day” posts, size range (kids’, juniors’, plus size), and Ashley Eckstein’s positive and inclusive demeanor.