New Star Wars. The Marvel Cinematic Universe. Geek fashion shows. Retailers like ThinkGeek.
It’s been said before and I’ll say it again: it’s never been a better time to be a geek.
There is one area that hasn’t been as quick to catch up with the geek chic lifestyle: fitness. It’s an industry we still think of as being dominated by jocks, where it’s difficult to find leggings larger than a dress size 8, where resistance machines look like torture devices, and where “marathon” means running 26 miles not watching every episode of Daredevil the day it’s available on Netflix.
Things are changing though.
I feel it in the water. I feel it in the earth. I smell it in the air. I see it on social media.
Staple brands of geek fashion Her Universe, We Love Fine, and Castle Corsetry have all, within the last month, launched activewear tailored to fans of Star Wars, Star Trek, DC, and Marvel.
Her Universe: Luke Skywalker’s storyline in much of The Empire Strikes Back involves him on Dagobah doing yoga with Yoda. With the brand’s new Yoda Namaste Muscle Tank and Turquoise Star Wars Leggings we too can take our yoga practice a little further with Master Yoda.
We Love Fine: If you’ve always imagined yourself enlisting in Starfleet Academy and training to boldly go, then We Love Fine’s new Star Trek yoga shorts and tanks (available in red, blue, and gold) are perfect for you. The “Boldly Go” detail on the shorts are fuel for a run, and the racerback style of the tanks is both flattering and functional.
Finally, let’s not forget the power of an outfit. A new workout look can be the difference between achieving our fitness goals or losing motivation. Use the excitement of a new top or leggings to think of Master Yoda pushing you deeper into a pose, to boldly go farther on a run, or to squat a little deeper.